Kate Crossman | VMI’s ‘Don’t Do Ordinary’ Campaign
crossman, designer, lexington, social media, web design, freelance, graphic design, web development
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VMI’s ‘Don’t Do Ordinary’ Campaign

Digital, Print
About This Project

Co-creator of Virginia Military Institute’s long-running “Don’t do Ordinary.” campaign that permeates its current marketing strategy. The campaign embraces the adversarial nature of VMI and culture of challenge highlighting its distinctive qualities among other colleges.